Get your company named when buyers ask AI.
Buyers ask ChatGPT, Perplexity and Google's AI answers who to hire and what to buy. I find out what those tools say about you today, fix the pages and sources they read, and check the answers again every month.
- Buyer questions mapped
- Answers checked in each AI tool
- Sources the tools cite, listed
- Crawler access and schema checked
What the audit covers
- Service
- AI search visibility
- Who does it
- Bogdan, hands-on
- Covers
- ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude
- Format
- An audit first, then monthly work
AI tools answer from what they can read: your pages, your docs, reviews, directories and articles that mention you. When those sources are thin, out of date or blocked, the answer names someone else.
The short list now gets written by AI.
Buyers ask before they click
Many people now start research in a chat box. They get a short list of names before they see a page of search results.
The answer names a few companies
A results page shows ten links. An AI answer usually names a handful. You want to be in that handful.
Your site is one source of many
AI tools also read reviews, directories, forums and articles. Work on your own site covers only part of what they see.
SEO basics still count
AI answers lean on pages search engines already find and trust. Clean technical SEO is where this work starts.
Diagnose, design, guide, review.
The same four steps I use for AI training, applied to how AI tools see your company.
Diagnose
I ask the AI tools the questions your buyers ask. I record who gets named, which sources get cited and what the tools get wrong about you.
Design
We pick the questions worth winning and plan the pages, facts and outside sources each one needs.
Guide
I write or fix the pages with your team, set up the technical parts and show your team how to keep them current.
Review
Every month I run the same questions again, report what changed and adjust the plan.
The work, piece by piece.
Buyer question map
The questions people type into AI tools before they pick a company like yours, grouped by where they are in the decision.
Positioning check
Plain statements of who you serve, what you do and how you differ, written so a model repeats them correctly.
Answer-ready pages
Pages that each answer one question, with the direct answer near the top, comparisons, FAQs and sources.
Citations outside your site
Directories, review sites, partner pages, podcasts and articles where your company should appear and be described correctly.
Technical setup
Crawler access, schema, sitemaps, page speed, and an llms.txt file where it helps.
Monthly monitoring
The same question set run every month across the main AI tools, with a short report of what changed.
Who should do this work.
| Agency | In-house hire | Your team with ChatGPT | With me | |
|---|---|---|---|---|
| Who does the work | An account team | One person you hire and train | Whoever has time that week | Me, directly |
| How you start | A retainer and onboarding | A job post and a hiring process | Today, with no plan | An audit of where you stand |
| What your team learns | Usually little | Depends on the hire | Trial and error | How to keep pages current after I hand over |
| Fits best when | You want to hand off all marketing | AI search is a full-time job for you | You need to test the idea first | You want a clear plan and hands-on help |
Nobody controls the answer.
AI tools change their sources and models often, and they still get facts wrong. I can't promise a mention or a ranking.
What I can do is fix what the tools read about you, track the answers with the same questions every month and tell you plainly what moved.
It's just me.
I'm Bogdan Dzhelmach. I run the audit, write or fix the pages and send the monthly report myself. There is no account manager between you and the person doing the work.
I also train teams to use AI at work, so I use these tools every day and see how their answers change.
See my LinkedInQuestions about AI search.
What is AI search optimization?
Work that makes your company easier for ChatGPT, Perplexity, Google AI Overviews and similar tools to find, understand and cite when people ask about your market. You may also see it called GEO or AEO.
Can you guarantee ChatGPT will recommend us?
No. Nobody controls those answers. I can improve the sources the tools read and show you each month how the answers change.
How is this different from SEO?
The two overlap a lot. Technical SEO and good pages still matter. AI search adds work on how directly your pages answer questions, how other sites describe your company and how often AI tools name you.
How long until the answers change?
It depends on the tool. Tools that search the web live can pick up a fixed page once it is indexed. Answers that come from a model's training data change slowly, over months.
Do you write the content?
Yes, or I work with your writers. You approve every page before it goes live.
What does it cost?
I quote the audit and the monthly work after a short call, once I know your market, your site and how many questions we should cover.
Do we need a new website?
No. Most of the work happens on the pages you have. If your site blocks AI crawlers or is hard to edit, I tell you what to change.
Find out what AI tools say about your company today.
Bring two or three questions your buyers ask. We'll look at who the answers name and what it would take to get you on that list.